Kryptofighters
A Web3 strategy game from Maxma Studio. I owned every marketing decision — from the Discord roles to the investor deck — through the worst crypto market in years.
The problem
Sell an NFT collection for a game that didn't exist yet, in a market where nobody was buying.
Web3 gaming in 2022 was full of projects with a token and no players. We had no product to demo and no budget for reach. The only asset worth building was a community that actually wanted the game — and a partner network big enough to borrow audiences from.
What I did
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Community growth
34 partners in one month
Polygon Studios, Chainlink, PlayMining, Arken, Formless on the infrastructure side. Klay Guild Games, Play It Forward DAO, Earn Alliance, Karmaverse, MetaPac and X8 on the guild side. Each one came with a Discord to co-market into.
The outcome
2,000 NFTs sold out in under an hour and raised 100k — a 4x ROI, in a bear market, before the game shipped. The community that bought them stayed: 45% retention and third most played game on Elixir.