Case study 02Brand ambassador & community manager — Oct 2024 to Jun 2026
Brilliantcrypto
A Web3 mining game in the shape of Minecraft. My KPI was 300 daily active users. I hit 800 in the first month. It ran at 3,000.
300
DAU target set
800
Reached in month one
3,000
Running DAU today
891k
Views on one creator video
The problem
A mining game needs miners in the world every day, not wallets on a chart.
Brilliantcrypto's proposition is proof of gaming — digital gemstones with real scarcity, mined by hand. That only works with a population underground. So the brief was daily actives, across multiple regions, with retention that survives the first week.
What I did
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One creator, one country, a visible spike
MrWattana, a Thai TikToker: 57.9k likes, 176 comments, 9,749 saves. The comment thread turned into a live support channel — he answered pricing questions himself.
Discord event hosted with Thai KOL.
891.7K views on the Brilliantcrypto cut.
The Discord announcement that met them at the door — in their language, with a welcome for the Thai cohort.
The outcome
Ten times the DAU target, and a community with its own identity — the Digital Gemstone Collective — that now feeds feature requests straight to the dev team.