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Tweep
Traisawadvong

Growth & community marketing · 9 years
(+66) 85 099 2525 Jinsuhyong@gmail.com tweep-traisawadvong-portfolio.pages.dev linkedin.com/in/tweep-jin-traisawadvong Bangkok, Thailand

Marketing lead across Web3 gaming, FMCG, esports and ecommerce. Grew Kryptofighters from launch to a 50,000-member community and sold out its NFT collection at 4x ROI. Hit ten times the DAU target at Brilliantcrypto through a Minecraft-creator programme in Thailand and Latin America.

Experience
Present
Freelance Marketer
Online marketing consulting, ads optimisation and strategic planning for brands in Thailand.
Oct 2024 —
Jun 2026
Brand ambassador & community manager · Brilliantcrypto
Web3 mining game
  • Hit 800 DAU in the first month against a 300 target, reaching 3,000.
  • Cast Web2 Minecraft creators in Thailand and Latin America on a free-to-play, earn-while-you-play message; top video reached 1M views.
  • Founded the Digital Gemstone Collective, a community movement feeding requests to the dev team.
  • Handled global expansion, regional marketing deals and event organising.
Jun 2025 —
Feb 2026
Marketing Manager · TheHonestbet
Casino and iGaming
  • Built awareness and trust around a provably fair lotto drawn from Binance closing-price digits.
  • Set up Meta accounts that cleared casino ad restrictions; optimised to a CPA as low as $0.08.
  • Improved site conversion and user flow.
Feb 2022 —
Dec 2024
2 years
CMO, Web3 · Kryptofighters, Maxma Studio
Web3 strategy game
  • Grew Discord to 50,000 members in 13 months across multilingual channels with daily moderation.
  • Led a five-person marketing department; $10k of marketing spend returned $100k.
  • Sold out the NFT collection in a bear market at 4x ROI, with no shipped product.
  • Won first place at the game maker pitching event against 16 projects — $200k in funding from Kroma chain, an incubator, an advisor and a 10,000 THB prize.
  • Closed 34 partners in one month; ran influencer campaigns across eleven markets.
Experience, continued
Oct 2023 —
Nov 2024
1 year
Marketing · Peakpro
Whey protein isolate
  • Started the brand from scratch, including the brand guideline and brandbook.
  • Ran social across five platforms and sourced influencers, including Thai national athletes.
  • Sole owner of the marketing function, reporting on sales rather than impressions; pushed sales to 300k THB in six months.
4 years
Co-founder · Nosh
Meal replacement, FMCG
  • Built the brand from the name out, including a capped stand-up pouch that does the mixing, and positioned it as food rather than fitness — one clean meal, not macros.
  • Ran marketplace listings, social and paid, and worked the booths in person.
3 months
Digital marketing & social media manager · Worldtech
Home appliances
  • Products came from the same Chinese OEM factories as competing sellers, so I differentiated on brand: logo rebrand, video production, influencer PR, then retargeting.
  • Built the coffee machine segment with casual lifestyle creators; selling within two months.
  • Built worldtech.asia for direct sales — briefed dev and design, set up the 2C2P gateway, implemented GTM and Meta Pixel — and set mood and tone across six platforms.
2 years
Regional Performance Marketer · aCommerce
Ecommerce enabler, Southeast Asia
  • Accounts included Microsoft, AIS, L’Oréal group, Colgate, Mamypoko, DKSH, 3M and Naain.
  • Owned budget planning, performance forecasting and Data Studio reporting across Meta, Google, Shopee and Lazada.
  • Built UTM tracking, Google Ads Editor and Facebook bulk-edit templates that sped up setup and handed over cleanly.
4 months
Team Manager, League of Legends · Boom Esports
  • Supervised the roster, ran gaming house accounting and finance, and worked with Riot Games, PCS, HyperX and AOC.
Education, skills & languages
Education
BA International Business Management
Mahidol University International College, 2019
St. Andrews International School
High school
Skills
Paid media, community building and brand: Discord and multilingual moderation, events and AMAs, brand guidelines, video production, artwork direction. Google Data Studio, GTM, Meta Pixel, basic Photoshop.
Certifications
Facebook Blueprint. Google Ads Search, Display, Video and Shopping. Google Analytics.
Languages
Thai and English fluent. Korean and Japanese basic.